Cookie Policy

What are cookies?

Cookies are small text files stored on your device when you visit our website. They help the site function, help us understand how it's used, and remember your preferences. For general background, see allaboutcookies.org.

‍How we use cookies

Our website is built on Squarespace, which places cookies on your browser for the following purposes:

  • Strictly necessary — required for the site to function (e.g. shopping cart/checkout, security, remembering your cookie preferences). These can't be switched off.

  • Analytics — Squarespace Analytics and Google Analytics 4 help us understand how visitors find and use the site, including which page they land on and, where visible, which channel referred them (for example, WhatsApp, Facebook, Instagram, or a search engine). This helps us understand which of our own outreach is working, so we can improve how we communicate with prospective families. These only run if you accept them.

  • Marketing/email — if you sign up to our mailing list.

We don't use cookies for personalised advertising.

‍Your choices

‍When you first visit our site, you'll see a cookie banner where you can accept, decline, or manage your preferences in detail. Non-essential cookies (analytics, marketing) will only be set if you accept them. You can change your mind at any time by reopening the cookie preferences panel (usually available via a small icon or link in the site footer).

‍You can also control cookies through your browser settings. Most browsers let you block or delete cookies, though this may affect how parts of the website work.

‍Third parties

‍Some embedded content may set its own cookies, governed by that provider's own policy rather than ours. We aim to keep these to a minimum.

‍Why this matters for a site like ours

‍Cookie rules under UK GDPR and the Privacy and Electronic Communications Regulations (PECR) mean non-essential cookies need your clear permission before they're set, not just a notice. Our cookie banner is set up to ask first and respect your choice.

‍Changes to this policy

‍We review this policy periodically and whenever our use of cookies or website tools changes. The current version is always available here.